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Garage Door Manufacturer Thinks Toyota's Deadly Safety Flaw Is Hilarious

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Ad for Dansk Port Teknik garage doors by JWT agency

Ad for Dansk Port Teknik garage doors by JWT agency

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2010 Toyota Camry

2010 Toyota Camry

Enlarge Photo

It's not easy making light of tragic events. Cracking jokes about fatal tornadoes, mudslides, and building collapses is best handled by really good comedians and/or really big idiots. Take a look at the ad at left and guess which category Danish garage door manufacturer Dansk Port Teknik falls into.

In fairness, other companies -- especially automakers -- have attempted to turn Toyota's misfortunes to their advantage. As Bengt Halvorson reported a couple of weeks ago, Ford, Honda, and Hyundai are making big bucks at Toyota's expense, and at least two of them are running promotions to make those earnings even bigger by offering incentives for customers who trade in recalled cars like the 2010 Toyota Camry.

But so far, automakers have been making their Toyota-unfriendly pitches with a degree of decorum, appealing to consumers' serious concerns about vehicle safety. Dansk Port Teknik and its superginormous ad agency JWT, on the other hand, have chosen to play up the brighter side of sudden acceleration (the only problem being that there isn't one). The result is fairly tasteless -- and not in an "OMG, I can't believe Sarah Silverman went there" kind of way, more like an "OMG, I can't believe Michael Richards went there" way.

We don't have any data on where this ad ran, and honestly, it might simply be an attempt to win JWT more attention and more tchotchkes for its trophy wall (as if it needs either). Furthermore, we fully understand that the business world is not an ice cream social, and we're not here to make judgments on what's offensive and what's not -- but if we were, we'd say that this piece, like the salted licorice Danes know and love, is pretty terrible.

[Copyranter]

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Comments (11)
  1. Toyota should have came forward with a full disclosure. Instead of waiting for a huge media blitz and tons of public pressure. I never seen so many car companies having recalls all at the same time. I had no idea my car was affected until I searched on http://www.carpedalrecall.com and found I had a bad Anti Lock control unit on my 2008 Pontiac G8 , So be careful
     
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  2. It is natural that other automakers would want to increase their sales and boost their popularity at the expense of Toyota. However, these companies should not take this situation as a blessing for them because people have allegedly died due to it.
     
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  3. So how we find the video for this, its probably actually hilarious.
     
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  4. come on everyone, we can laugh. even in the face of difficulty or tragedy, it is ok (on occastion) to chuckle at something that is clearly NOT trying to minimize those more tragic elements of something, but instead having a laugh at the overall stupidity. my $0.02
     
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  5. How typical that your second comment is an accident lawyer trolling for links. "Samantha Rogers," huh? Right.
    I actually think the visual is hilarious. Only in the U.S. would we get all offended over this. Cars crashing through garage doors is the oldest gag in the book (see Hardy, Laurel and). Lighten UP, folks. Sheeeeesh.
     
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  6. offcourse its funny, if we cant laugh at these type of things ,then what can we laugh about,lighten up folks!!!
     
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  7. Yeah, lighten up everyone and laugh.
     
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  8. All the veterans of Pearl Harbor would roll over in there graves if they knew that Americans were buying Japanese products. Wake up America you are selling your self out. Japan is winning the 2nd war and making money and getting rich at it.
     
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  9. It is funny in an offbeat kind of way.
     
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  10. Just for the record: if people hadn't died as a result of Toyota's negligence, I'd probably find this ad funny, too. I like to think I've got a flexible sense of humor -- hell, I thought Sarah Silverman's "retarded" jabs at Sarah Palin during the TED conference were genius (and I don't even like Sarah Silverman).
    _
    In this case, though, it feels like the joke's coming a little too soon. Also: the ad seems calculated to get attention and garner ad awards, which always seems desperate and sad in my book.
     
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  11. if people died because they drove a POS Toyota they deserved it.
     
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