Dodge's Ram pickup has once again taken home the MotorWeek Driver's Choice award for Best Pickup Truck. This marks the second year in a row for the truck earning the award.
The award, which is judged from a buyer's point of view--hey, no love for us auto journalists? Oh fine, we give out too many awards anyway--was given to the Ram 1500, 2500, and 3500 trucks (programming note: Your author is testing a Ram 1500 this weekend. Details and a full review next week).
The award is based on customer trends and product innovations, and the new Ram does well in both categories. The Ram is especially strong in inventiveness with it's"Ram box" cargo storage area. I'll tell you more next week--don't want to spoil your review appetite.
It's good to see struggling Chrysler winning some awards for its products--the Ram is one of those products that will need to carry Chrysler for a while until new models produced under the alliance with Fiat begin to launch, likely in model-year 2012. So for the 2010 Dodge Ram 1500 to carry the torch, it will need to get some positive press, and this helps. Yes, the truck deserves it, but it's good for the public to be reminded of it.
MotorWeek published a whole list of categories at the Chicago Auto Show, and the pickup truck field may have been the most crowded, thanks to the recent redesign of the Ford F-150 and the recent refresh that the Chevrolet Silverado and GMC Sierra received. The full-size pickup segment is small but very competitive, and the Ram is a worthy choice, although it's one of several trucks that could have won.