2011 Ford MustangEnlarge Photo
It's hard to find a crack in Ford Motor Company's armor these days. For months, the company has been on an astounding roll: the quality of Ford vehicles is sky high, the company posted an impressive profit for 2009, and the public is excited about new models like the 2011 Ford Fiesta. Unfortunately for Ford haters, we have even more good news from Dearborn today: orders for the 2011 Ford Mustang have shot through the roof. In fact, dealers have taken about 11,000 orders for the new model, which is three times as many as they received for the 2010 Mustang.
Of that 11,000, roughly half of the orders have been for the 3.7-liter V6 Mustang, which delivers 305 hp and earns a fairly stunning 30 mpg highway. That's an improvement of 25% in fuel efficiency over the 2010 model, and it's likely playing a big role in the 2011 Mustang's early success. According to Steve Ling, Ford's North America car marketing manager, "Fuel economy ranks among the top two reasons people choose vehicles.... With the 2011 Mustang lineup, we've found a way to offer even better fuel efficiency for V-6, GT and even Shelby GT500 performance drivers -- while improving performance. And consumers are responding." This should make the pony car battle between the Mustang and the Chevrolet Camaro very interesting, since part of the 2010 Camaro's success has been its remarkable fuel efficiency.
Of the remaining orders, about 41% have been for the Mustang GT, showing that the public was especially eager to see the 5.0-liter V8 return to the sales floor. The high-performance, 550 hp Shelby GT500 accounts for the remaining 9%.
Fans of other brands...well, we'll get back to you shortly.
New Mustang With New Powertrains in High Demand
DEARBORN, Mich., Feb. 25 /PRNewswire-FirstCall/ --
- Orders for the 2011 Ford Mustang approach 11,000 in first month order banks are open – triple the number of orders that the 2010 Ford Mustang had at the same point in its launch
- 2011 Mustang V-6s are 50 percent of all orders, up 19 percent versus initial orders in 2010
- First-ever Mustang Club of America (MCA) Special Edition and California Special model demand is triple expectations
The new 2011 Ford Mustang with all-new powertrains has three times more orders than the 2010 model in its first month, and half of all nationwide orders are for the car's class-leading 30 mpg 3.7-liter V-6 engine.
"Fuel economy ranks among the top two reasons people choose vehicles," said Steve Ling, North America Car Marketing manager. "With the 2011 Mustang lineup, we've found a way to offer even better fuel efficiency for V-6, GT and even Shelby GT500 performance drivers – while improving performance. And consumers are responding."
Nearly 11,000 Mustangs have been ordered since order banks opened in late January.
Fifty percent of the 2011 Mustang orders are for V-6 models, which feature a new, high-performance, all-aluminum Duratec 3.7-liter dual overhead-cam (DOHC) Twin Independent Variable Cam Timing (Ti-VCT) engine. This new engine delivers 305 horsepower and an expected best-in-class EPA fuel efficiency of 30 mpg on the highway – a 25 percent improvement versus the 2010 model.
2011 Mustang V-6 order levels are up 19 percent versus the new 2010 model orders.
"The new engine transforms Mustang," Ling said. "Everything people love about the car lives on, and now under the hood is a V-6 engine that uses premium technology to deliver the power, the feel, the fuel efficiency, even the sound of the best sports cars in the world."