2011 Ford Fiesta Comes With Free SYNC When You Reserve Online Or By Text Page 2

February 19, 2010

2011 Ford Fiesta

The Fiesta Reservations program lets consumers build, price and reserve a 2011 Ford Fiesta, while giving them a VIP experience in conjunction with Ford dealers. Orders can be placed starting Monday, when customers with a reservation will receive communication from their personal Reservations consultant to assist in meeting with their dealer and place their order.

Interest for the 2011 Fiesta is stemming from both Ford and non-Ford customers alike. More than half of the reservations are coming from non-Ford owners. The top non-Ford sources of reservations are coming from Honda, Toyota, Jeep and Saturn owners. Reservations from customers driving European and Japanese import brands outnumber reservations from customers driving other domestic brands two to one.

Fiesta popularity grows nationwide
With reservations coming from all 50 states, California is the leading source of reservations among those under the age of 45. Every corner of the United States is represented in the reservations bank. Top states are Michigan, California, Florida, New York, Texas, Pennsylvania and Ohio.

The Fiesta Movement had an impact on more than just the millions of people who tuned in to follow the agents.

“Driving around in my Fiesta made me feel like a rock star. That little green car received envious stares from strangers, accolades from friends, and occasional rounds of applause from gearheads I ran into at gas stations. I can’t think of any other car I would rather own,” said Fiesta Movement agent Bliss Dennen.

Reservations assure customized service
By reserving a Fiesta early, consumers will receive prioritized order handling, including automatic build updates, a personal Fiesta Reservations consultant and the SYNC® and Premium Sound Package at no charge once their Fiesta is built. Once the vehicle purchase is completed, participants will be able to share their vehicles’ information through social media sites like Facebook.

Fiesta reservations can be made by visiting www.fordvehicles.com/2011fiesta or by texting “reserve” to 4Ford on a smart phone.

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FINE PRINT

All-new Fiesta is coming. Select Fiesta models get no-extra-charge SYNC with navigation plus Premium Sound and a VIP experience. Reserve yours now. From December 3, 2009, until April 2, 2010, you can reserve an all-new Ford Fiesta to your exact specifications. And what's really cool is, select Fiesta models will come equipped with the advanced Ford SYNC® with navigation plus Premium Sound at no extra charge.* You're under no obligation to purchase and you don't have to put any money down. Reserving your Fiesta is done easily online in a few simple steps: 1) Build & Price your Fiesta hatchback or sedan model, 2) Click the "Reserve This Fiesta" button, 3) Fill out and submit the reservation form You'll get a customer-specific reservation number. It's your key to the VIP experience of participating in the 2011 Fiesta Reservation Program: • No-charge SYNC with navigation plus Premium Sound (excludes S model) • Exclusive access to the Reservation Consultants and personal follow up • Production updates on your Fiesta once you finalize your order Remember, there is no obligation to buy when you reserve. Online reservations are being accepted only through April 2, 2010. And the purchase agreement doesn't need to be signed with the dealer until May 3, 2010. Have questions? Call our Fiesta specialist: 1-800-301-8348

*SYNC not available on Fiesta S model. Valid only on non-binding U.S. reservations made via web/mobile between 12/1/09 and 4/2/10 by customers 18 years and older with valid U.S. Drivers License. Actual purchase agreement must be signed with dealer by 5/3/10. Must take new retail delivery by 9/30/10. SYNC not available on Fiesta S model. Customer may elect to receive the equivalent cash value of $595 on qualifying models, not available on Fiesta S. This offer is valid only for the customer named on the reservation, it cannot be transferred. Visit fordvehicles.com/2011fiesta for details.

[Ford and Ford's Fiesta site, via NYTimes]

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