2011 Ford FiestaEnlarge Photo
2011 Ford FiestaEnlarge Photo
The 2011 Ford Fiesta has always been aimed at the Millennial generation -- specifically, those drivers in their 20s and 30s who avidly use Facebook, Twitter, YouTube, Flickr, and other social media sites. To make the zippy, affordable Fiesta even more attractive to that demographic, Ford is now offering a free SYNC entertainment system (a $700 upgrade) to customers who reserve their Fiesta online or via text message before April 2, 2010.
If you've ever navigated a website (and since you're here, chances are that you have), the online reservation process is pretty simple. A quick trip to www.fordvehicles.com/2011fiesta starts the ball rolling, with customers selecting from several sedan and hatchback Fiesta variants. Though text reservations don't offer as much customization, the process is definitely faster: all folks need to do is text the word "reserve" to 4Ford (43673).
No matter which path prospective buyers take, they'll soon be contacted by a rep from their local Ford dealer, who will help put the finishing touches on the deal. And FYI, the reservations are non-binding, so if you drunk-text Ford this weekend, you're not obligated to buy a new car.
That said, the deal does come with a couple of caveats. For example, the SYNC offer isn't available on the Fiesta S, the intro-level sedan. And to qualify, buyers have to sign a purchase agreement with their Ford dealer by May 3, 2010. According to the Fiesta website, customers can opt for a discount of $595 in lieu of the SYNC system, but considering all that SYNC can do -- and all that it's poised to do in the future -- we're guessing that Millennials won't be turning it down.
For additional details, check the press release below, as well as some fine print we've culled from the Fiesta website:
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FORD FIESTA CONTINUES TO TURN HEADS; MORE THAN 6,000 RESERVATIONS BOOKED BEFORE ORDERING BEGINS MONDAY
* Fiesta momentum continues with 6,000 reservations and more than 100,000 handraisers, months ahead of its launch this summer
* All 50 states are represented in reservations with interest from both Ford and non-Ford customers; 51 percent of Fiesta reservations are from non-Ford customers
* Customers can place their order for a 2011 Ford Fiesta through their local Ford dealer beginning on Monday, Feb. 15
* The new 2011 Ford Fiesta is projected to deliver best-in-class highway fuel economy of 40 mpg and will offer 15 class-exclusive technologies
DEARBORN, Mich., Feb. 11, 2010 – Fiesta momentum continues to grow months before the car arrives in dealer showrooms this summer. The 2011 Ford Fiesta now has 6,000 reservations – half of them from non-Ford customers – and more than 100,000 handraisers showing an interest in the new fuel-efficient car.
The Reservations program is providing Ford with a better understanding of consumer preferences. Nearly 60 percent of customers are opting for high series models, and 65 percent are choosing the five-door hatchback. Among the top three color choices are Blue Flame and Lime Squeeze.
“People saw the Fiesta come to life through the Fiesta Movement, a program where 100 young trendsetters drove a European-spec Ford Fiesta for six months, which created tremendous interest for the vehicle,” said Sam De La Garza, Fiesta brand manager. “That interest now has translated into 6,000 reservations from interested consumers who can build and price their Fiesta.”