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Toyota Recall: Ford, Honda, And Hyundai Gaining The Most

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2010 Hyundai Elantra

2010 Hyundai Elantra

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2010 Ford Focus

2010 Ford Focus

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2010 Honda Accord Sedan

2010 Honda Accord Sedan

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Ford, Hyundai, and Honda—not GM or Chrysler, as some sources have claimed—look to be making the most conquests from customers who've had it with Toyota due to recall uncertainties.

In looking at the market share that Toyota has lost, that's what the pricing intelligence service TrueCar found. According to the company's data, a full 25 percent of customers migrating from Toyota are going to go to Ford or Honda vehicles, respectively. Hyundai is another big winner, close behind at 20 percent.

It's likely not coincidencal that both of these brands currently carry the reputation for reliability that Toyota has long enjoyed.

TrueCar, which gets a lot of traffic from shoppers looking to get a run-down of the numbers as they close the deal on a new vehicle, saw a drop in traffic of about 30 percent for Toyota vehicles following the recall. Traffic for models covered under the recall fell by 46 percent, TrueCar Reports, while it was down 16 percent for other models. Traffic rose the most overall for Hyundai, up 15 percent, post-recall.

Up close, TrueCar looked at both the 2010 Toyota Corolla and its competitive set before and after, and at the 2010 Toyota Camry before and after. Looking at Web traffic before and after, the Kia Forte saw the largest gain in interest, with traffic up by a third; the Hyundai Elantra also did well, with traffic up nearly 26 percent. Also doing especially well were the Ford Focus (+14 percent) and the Honda Civic (+13 percent). The only vehicle in that class that didn't see a gain in traffic over this time was the 2010 Nissan Sentra. Prices for any of these vehicles didn't change by more than two percent over the same period.

In the Camry's set, the firm saw that the 2010 Ford Fusion and Hyundai Sonata both saw huge jumps in traffic (up more than 26 percent), while the 2010 Honda Accord and Nissan Altima both got double-digit boosts.

TrueCar sources actual sales transaction data covering more than 43 percent of all new vehicles sold in the U.S., which as of January includes more than 300,000 vehicles.

You'll find full access to TrueCar market-data numbers here at TheCarConnection.com as you browse our new-car reviews, specs, and prices.

Today another site, CarGurus, revealed that search volumes for the ten days directly after the main Toyota recall announcements on January 26 were down between 6 and 16 percent, with models from Ford and Chevrolet up the most. Among the models CarGurus reported on, search volume for the 2010 Toyota RAV4 was down the most—more than 16 percent—with the 2010 Honda CR-V and Ford Escape seeing the greatest increases in search volume. CarGurus' data however conflicted with that of TrueCar, showing that several GM products were seeing increased search volume.

[TrueCar; CarGurus]

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Comments (6)
  1. & Honda did it w/ predatory tactics, unlike Ford & Hyundai.
    In fairness, some of those cars may have gotten gains bc they are new ...
     
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  2. Don't believe everything you read. The article assumes 100% of the increase in sales at the other manufacturers is based on the Toyota's recall. If that was the case, how is it the Chevy is dropping too when they are not recalling anything. Honda has recalls too... The fact is this is not an analysis but one more skewed article. Hyundai and Ford sales were going up BEFORE the Toyota recall, Chevy is still struggling from the GM bankruptcy and Nissan sales have been mostly flat... too many web sites with little accurate and interesting information on cars...
     
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  3. Well, it just goes to show, that people like bland, boring mediocre appliances...and when you don't want to buy them from Toyota...who does that leave?
    Ford Motor Company...and all of their mediocre, bland, and lackluster appliances.
     
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  4. People please look at this closely. How does a major international leader in automotive design and integrety suddenly go from A+ to E?
    It quite simple really, Obamametrics...A leading gangster who now controls one of the former leading auto companies in USA simply has his gangster goon squad put the governmental squeeze on Toyota.
    No body in thier right mind or left...can actually believe that Toyota Corporation would suddenly let a major defect in several models slip through production controls and deliberately lose a major share of the international auto industry...This is a "RIG" by the worlds newest and best gangster....Barry Hussein Obama...The Magic Negro.
    This part is just conjecture, but I believe that the Magic Negro has has it in for the Japanese for what they did to his "Fabricated Home State of Hawaii" back years before he ever even pretended to be borne there. This is a convoluted payback for Pearl Harbor from a gagngster who is now running GM (Gangsta Motors)and with the Unions pushing this, Barry and company have pressed the NTSA and other organizations to find something wrong with Toyota.
    I am compelled by this to run out and buy a brand new Toyota even though my most recent one a 2006 Prerunner Pickup is running perfectly well....My hope is that the union who now owns GM (Gangsta Motors)will fail at sabaotaging Toyota and instead bolster sales of people like me who defie the liars and Barrack Hussein Obama.
     
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  5. No matter what manufacture is talking; the smart thing to say would be that any recall is good. If it’s happening to Toyota, Ford, GM, Chrysler, or Honda the idea of a company addressing a safety or performance issue with a recall is a good thing. First of all, the recall is free. I have always felt that free is a good thing. Second of all, after the recall is completed, the customer can have peace of mind that the vehicle is performing correctly. Peace of mind is a positive thing. Third of all, a manufactures recall shows that the company had enough integrity to address the issue with the vehicle. This could be a great time to promote the integrity of our Auto Industry. To the best of my knowledge most auto manufactures have had company recalls, and will continue to have them in the future. To use the idea of a recall, to be competitive in the market place could only result in hypocrisy.
     
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  6. looking at True Car and their blog (http://blog.truecar.com/?p=2087)and their recent february sales forecast it seems that even with the recall, industry sales will be up 8% month over month and 9% year over year.
    and yeah even though Ford, Chevy and Honda are gaining, Toyota is still 4th on brand sales, above Nissan.
     
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