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One Month Later: How The Auto Industry Has Helped Haiti Page 2

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GM representatives with GMC Sierras and supplies bound for Haiti

Honda: $330,000 cash/in-kind

On January 19, Honda announced a gift of over $300,000 to the Red Cross, which was earmarked for the relief efforts in Haiti. The company also made in-kind contributions of Honda generators, water pumps, and other products to aid in the recovery efforts. Combined with company funds contributed to Honda's matching gift program, Honda estimates its total cash and in-kind contribution to be in excess of $330,000.

Mazda: None

According to a company representative, Mazda has not yet made a corporate contribution to earthquake relief efforts in Haiti.

Penske: $1,000,000 in-kind

Penske may not be an automaker, but it's not for lack of trying. And besides, the company's in-kind contribution of over $1,000,000 worth of diesel-powered trucks to the relief efforts is definitely worthy of praise from car buyers.

Toyota: $600,000 cash / $125,000+ in-kind

To date, Toyota seems to have made the largest contribution to the relief efforts -- at least in terms of its cash donations. On January 15, three days after the disaster, the company announced a gift of $500,000, divided evenly between the American Red Cross, Save the Children, and Doctors Without Borders. Toyota Financial Services also donated five Toyota Tundras to the cause, and the company's two private U.S. distributors, South East Toyota and Gulf States Toyota, also donated up to $100,000 each to the relief efforts.


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Comments (7)
  1. This is a great post and thanks for showing the human side of the automotive industry.
     
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  2. "Audi, BMW, Ford, Mercedes-Benz, Volkswagen, and Volvo" - they should not ignore such emails and they should have something to SAY about their effort to support and help.
     
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  3. Good to see that companies are reaching out to help after such a devastating natural disaster.
     
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  4. Rather than judge Mazda regarding this one event I would like to know what kind of corporate citizen Mazda is in general. Does anyone have any info about Mazda with regard to other charities?
     
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  5. Finally something positive to read about the auto industry, though the earthquake news is still disturbing.
     
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  6. This IS a great idea. Does anyone know of a site that tracks corporate contributions in this way on a regular basis?
     
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  7. @Tom: Mazda has a large foundation, which donates to a range of charities. Most of those charities seem concerned with education, poverty, and diversity. You can see a list of their foundation's major recipients on the front page of its website: http://www.mazdafoundation.org .I'm sure Mazda gives through its corporate office, too, but that's a different pot of money amd harder to track.
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    @Edward: It's fairly easy to track donations from foundations, since foundations are legally obligated to disclose their recipients. So if you'd like to know which nonprofits have received funds from your favorite automaker's foundation (like the GM Foundation), try a website like Guidestar: http://www2.guidestar.org/AdvancedSearch.aspx. Just remember that while most automakers have established nonprofit foundations, a few have not. (Personally, I think that's a bad sign.)
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    However, automakers also give money directly from their corporate coffers. To me, those donations are far more interesting, since corporations can give to any organization they like -- unlike foundations, which can generally only give to nonprofits. Unfortunately, corporate donations are generally hard to track. The exception to that rule is where politics are concerned, since politicians are required to disclose the source of their donations. If that sort of thing interests you, start here: http://www.opensecrets.org.
     
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