GM representatives with GMC Sierras and supplies bound for Haiti
Honda: $330,000 cash/in-kind
On January 19, Honda announced a gift of over $300,000 to the Red Cross, which was earmarked for the relief efforts in Haiti. The company also made in-kind contributions of Honda generators, water pumps, and other products to aid in the recovery efforts. Combined with company funds contributed to Honda's matching gift program, Honda estimates its total cash and in-kind contribution to be in excess of $330,000.
According to a company representative, Mazda has not yet made a corporate contribution to earthquake relief efforts in Haiti.
Penske: $1,000,000 in-kind
Penske may not be an automaker, but it's not for lack of trying. And besides, the company's in-kind contribution of over $1,000,000 worth of diesel-powered trucks to the relief efforts is definitely worthy of praise from car buyers.
Toyota: $600,000 cash / $125,000+ in-kind
To date, Toyota seems to have made the largest contribution to the relief efforts -- at least in terms of its cash donations. On January 15, three days after the disaster, the company announced a gift of $500,000, divided evenly between the American Red Cross, Save the Children, and Doctors Without Borders. Toyota Financial Services also donated five Toyota Tundras to the cause, and the company's two private U.S. distributors, South East Toyota and Gulf States Toyota, also donated up to $100,000 each to the relief efforts.