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Today In Marketing: BMW Edges In On Mercedes-Benz Fashion Week Page 2

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2010 BMW 5-Series Gran Turismo

In addition to providing complimentary transportation for M·A·C & Milk designers, BMW will also offer BMW 5 Series Gran Turismo vehicles to notables from the film, music, fashion and media industries throughout Fashion Week.  The 5 Series Gran Turismo – BMW’s contemporary interpretation of the classic gran turismo – combines the stylish elegance of a luxury limousine with the versatility of an SAV and the sleek design of a coupe.  With its generous spaciousness, luxurious ambiance and efficient engines, the BMW 5 Series Gran Turismo is the first of its kind.

To date, the designers confirmed to participate in the second season at M·A·C & Milk include: Altuzarra, Band of Outsiders, Barbara Tfank, Camilla Staerk, Costello Tagliapietra, Erin Fetherston, Frank Tell, Juan Carlos Obando, Jen Kao, Jeremy Laing, L.A.M.B, Matthew Ames,  Peter Som, Preen By Thornton Bregazzi, Rad Hourani, Temperley London, ThreeasFour, Vena Cava and Victor Glemaud. 

Additionally, Jeremy Scott will return to New York Fashion Week after several seasons of showing his collections in Paris and London to be part of M·A·C & Milk.  Joining Scott at M·A·C & Milk for the first time: Billy Reid, Gary Graham, Graeme Armour, Julian Louie, LNA, McQ by Alexander McQueen, Patrik Ervell, Peter Jensen, Richard Chai Menswear, Suno, Tim Hamilton and Johan Lindeberg’s new collection PARIS68.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 90 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at:
www.bmwgroupna.com
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Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwna.com.  Additional information, images and video may be found at www.bmwusanews.com. Broadcast quality video footage is also available via The NewsMarket at www.thenewsmarket.com.

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ABOUT M•A•C COSMETICS
M•A•C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. The company’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M•A•C is now sold in 73 countries worldwide. For a M•A•C location visit maccosmetics.com.


ABOUT MILK STUDIOS
Milk, one of the world’s premiere photography studios, stands at the crossroads of fashion, photography, art and media. Based in New York and Los Angeles, The Milk Group includes Milk Digital, an innovative new media facility, Milk Gallery, an arts and events space representing emerging talent, Legs, an Emmy nominated film and production shop, and House, a full service casting agency. Partner Mazdack Rassi’s commitment to expanding the world of Milk has produced a cultural hub for nurturing creativity and supporting partnerships with some of the industry’s most visionary talent and edgiest brands. Check them out at http://www.milkstudios.com.
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[BMW via JV]


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