After a bright start eight years ago Scion’s sales have tanked and unless action is taken things are likely to get worse. Most of the blame has been directed towards Scion’s limited lineup, although a weak car market was also a factor in the equation.
Scion bosses are considering expanding the lineup, with news emerging recently that a pickup truck and a local version of the hot-selling Toyota iQ minicar could eventuate. However, if you’re holding out for a Scion hybrid vehicle we’d say don’t hold your breath as the chances are very unlikely at the current time.
Despite the high number of environmentally conscious customers at Scion, hybrid vehicles are simply too expensive for Scion’s customer base, which is made up mostly of younger buyers, explained one of the brand’s top executives, Jack Hollis, during a recent interview with Ward’s Auto.
Instead, Hollis sees Toyota as a better fit for selling hybrids, which is one of the main reasons why the FT-Ch compact hybrid concept (pictured) revealed at last month’s 2010 Detroit Auto Show wasn’t branded a Scion.
As some solace, Hollis mentioned that all-wheel drive vehicles are definitely on the table for Scion and hinted that Toyota’s collaboration with all-wheel drive experts Subaru may also benefit Scion.