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Video: Volkswagen Touareg To Be Featured In New Repo Men Film

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Screencap from 'Repo Men' featuring the Volkswagen Touareg

Screencap from 'Repo Men' featuring the Volkswagen Touareg

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In the world of advertising, product placement is big business. It's also a big gamble, since the payoff depends on factors beyond the advertiser's control. When the stars align, companies get great press like Chevrolet did when it was placed in last summer's Transformers sequel. When the gods are angry...well, you end up with Coke's placement in The Road.

Volkswagen is now trying its hand at product placement by putting the 2010 VW Touareg into the new Repo Men movie, starring Jude Law, Forrest Whitaker, and Liev Schreiber. We have no idea how the venture will play out -- though we should note that Repo Men is not a sequel to the 80s classic Repo Man, but instead a spin on 2008's Repo! The Genetic Opera, starring Paul Sorvino, Sarah Brightman, and, um, Paris Hilton. So at least we know it's an improvement on the original -- and likely better than the Touareg's previous ads. Here's the trailer, which includes a very brief look at the Volkswagen Touareg in action:

[GermanCarBlog via MP]

2010 Volkswagen Touareg

2010 Volkswagen Touareg

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Comment (1)
  1. Aha, that explains THAT. FYI, there is also an upcoming Alex Cox film (which he says is NOT a sequel to his 1986 original, because he doesn't have those rights) called "Repo Chick".
    If I read the story right, the characters are green-screened into sets made of HO-Scale cars, trees, buildings, etc.
    Uh HUH then.
     
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