Screencap from the ad for the 2010 Volvo C70Enlarge Photo
For decades, safety has been Volvo's hallmark. That's served the automaker well, since safety has consistently ranked at the top of consumers' list of concerns when purchasing new and used vehicles. However, a new spot for the 2010 Volvo C70 (and another for the 2010 Volvo C30) shoves safety to the sidelines in an effort to convince buyers that Volvo knows how to party with the cool kids, too. And by "party", we mean "wife swap":
Some might think that given Volvo's impending sale to Geely, no one's minding the candy store, leaving Volvo's marketing team to get a little careless with its messaging. And true, the spot seems like an odd way to dilute Volvo's brand image -- especially now, in light of the Toyota recall fiasco and heightened safety concerns. Still, we have to admit: we've watched full-length movies with shoddier premises than this spot.
2010 Volvo C70 ConvertibleEnlarge Photo