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GM Offers $1,000 Incentives To Toyota Owners

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2010 Toyota Camry

2010 Toyota Camry

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Toyota’s stuck accelerator pedal debacle has seen millions of cars recalled and now a halt on sales for eight different models (RAV4, Corolla, Matrix, Avalon, Camry, Highlander, Tundra, and Sequoia) put in place.

Despite the seriousness of the issue, Toyota has been sluggish to respond to its customers so it's little wonder that many are confused and concerned. General Motors is hoping to take advantage of the situation and hopefully appease the scores of worried Toyota customers by offering incentives of $1,000 and low financing rates.

GM is offering $1,000 rebates or up to $1,000 to help pay off current leases on Toyota vehicles, as well as 0% financing on most of its 2009 and 2010 models for Toyota customers.

Not only are there quick sales to be made but the move could potentially see a number of Toyota loyalists switch over to GM, permanently. According to GM, its own dealers are receiving numerous calls and emails from Toyota customers seeking help.

The latest incentive program will run until the end of February.

[CNNMoney]

 
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Comments (5)
  1. I am a huge GM loyalist - yet I find this news of them offering a $1,000 'carrot' very unprofessional and even somewhat offensive. It goes to prove yet again that if you can't beat them by having better product (and Toyota STILL has an overall better product), many companies will be unprofessional and deride the competition.
     
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  2. It is called a conquest incentive every major car manufacture does it at one time or another. It still amazes me the preception some poeple have that toyota has a better product. looks like once again toyota is going to recall more vehicles than it sells in a year.
     
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  3. Smart business move, however for it to work it would require toyota owners to have brains. that's a stretch.
     
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  4. This recall by Toyota really needs to be put into perpective... it's an accelerator pedal issue for Pete's sake, it's not on the level of self-destructing engines, transmissions that eat themselves, or other issues that have plagued other automakers to some degree, some more than others. At least Toyota is taking the problem by the horns, which is more than can be said about long-running quality problems by other makers that have never been owned-up to. I'm no Toyota fan, but I think this is just a bump in the road for them. They will continue to offer a decent-quality product at reasonable price.
     
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  5. How many people have died from self destructing engines and transmisions that eat themselves? Those are problems that the tundra has had. Toyota has known about this problem for almost three years. I would consider that a long running problem since people have died because of it. The problem should have been taken care of a long time ago. Toyota is only owning up to it because the goverment is pushing them.
     
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