Still from Hyundai's 'Body Pass' Superbowl adEnlarge Photo
2011 Hyundai SonataEnlarge Photo
Yesterday we mentioned that Kia was making its first-ever foray into Superbowl advertising with a spot for the 2011 Kia Sorento. Now we've learned that Kia's big sister, Hyundai, will also be capitalizing on its 2009 success with some game day ads of its own -- six, in fact.
Of that total, two will play during the game itself, and four will run during the pre-game ramp-up. The 2011 Hyundai Sonata (at left) gets prime positioning in two of these spots -- one of which will run during gameplay, and the other of which will be the sole spot between the national anthem and kickoff. To hear the company's VP of marketing tell it, the ads won't be especially edgy or raunchy (sad face), but the idea of poking fun at Brett Favre for his reluctance to tout Hyundai durability sounds well worth watching. [MediaPost]