MA Senate Race Result Boosts Consumer Interest in GMC Canyon

January 23, 2010
Well, it's no strange thing for politics and election results to affect economic conditions and commerce in one way or another. In Massachusetts, however, the recent senatorial election to fill the vacant seat of the late Ted Kennedy seems to have sparked interest in the daily ride of the winning candidate - the GMC Canyon compact pickup.

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Newly elected Massachusetts Senator Scott Brown successfully painted for voters a portrait of himself as a regular guy who drives a pickup truck, a stark contrast to the societal station of the late Senator Kennedy who was the epitome of American aristocracy. Our colleagues at Autoblog.com reported that Senator Brown during his campaign was known to say, "I'm Scott Brown, I'm from Wrentham, and I drive a truck."

That "truck" that Senator-elect Brown was speaking of is his 2005 GMC Canyon, which has over 200K miles on the odometer. Apparently, he has also pledged to keep the truck as his daily driver while in office.

Massachusetts truck buyers are evidently taking Senator-elect Brown's loyalty to his trusty GMC as a glowing endorsement. Autoblog reported that Massachusetts GMC dealers have reported an uptick in interest in the GMC Canyon in the days following the Massachusetts senatorial election. Hopefully for the dealers and for GMC the heightened interest will result in increased sales!

[Source: Autoblog.com]

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