It was just a year ago that General Motors poo-pooed plans to sell the Holden Ute, an open-bed, two-seat version of the Holden Commodore, in the U.S. as a Pontiac. This blogger always felt that trying to shoe-horn what is essentially a modern version of an El Camino into the Pontiac line-up was a bit odd. I have to admin, however, the Ute with the Pontiac G8 nose was a very attractive vehicle.
Here we are a year later with GM out of bankruptcy and on the road to recovery. In light of GM's new lease on life, our colleagues at PickupTruck.com cited GM’s newly installed President of GM North America as presenting a much brighter picture of the Holden Ute’s future prospects in the States. They quoted Mr. Reuss as stating, “I think another brand with the Ute would be pretty attractive.”
Reuss recently made the comments during an interview at the North American International Auto Show in Detroit. Though Reuss stopped short of committing to production of the vehicle or naming what brand it would appear under, he hinted strongly that the Ute might be wearing a Chevy badge if it does, indeed, come to these shores.
Stay tuned to AllPickupTrucks.com as we keep you posted on further developments on the prospects of an El Camino revival.