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Chrysler And Lancia Could Merge By 2011

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Chrysler-badged Lancia

Chrysler-badged Lancia

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If you followed our coverage from the 2010 Detroit Auto Show, you probably recall the Lancia Delta on display, which had been rebadged as a Chrysler. As it turns out, that car may have been more than a little symbolic of things to come. In an interview with Autocar, Chrysler/Fiat CEO Sergio Marcionne said that Chrysler and Lancia may formally merge this year: "In Europe, Lancia is an undersized, underdeveloped brand, with nothing bigger than the Delta. Chrysler, which has a true global reach, has nothing smaller. Put them together and you have a full lineup." Viknesh Vijayenthiran has more at Motor Authority.

 
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