Chrysler And Lancia Could Merge By 2011

January 20, 2010

If you followed our coverage from the 2010 Detroit Auto Show, you probably recall the Lancia Delta on display, which had been rebadged as a Chrysler. As it turns out, that car may have been more than a little symbolic of things to come. In an interview with Autocar, Chrysler/Fiat CEO Sergio Marcionne said that Chrysler and Lancia may formally merge this year: "In Europe, Lancia is an undersized, underdeveloped brand, with nothing bigger than the Delta. Chrysler, which has a true global reach, has nothing smaller. Put them together and you have a full lineup." Viknesh Vijayenthiran has more at Motor Authority.

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