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GM Throws Down The Gauntlet, Challenges Ford To 'Truck Of War'

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2011 Ford Super Duty

2011 Ford Super Duty

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Angular Front Exterior View - 2010 Chevrolet Silverado 2500HD 2WD Ext Cab 157.5

Angular Front Exterior View - 2010 Chevrolet Silverado 2500HD 2WD Ext Cab 157.5

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GM's vice chairman, Tom Stephens, appears to be taking a page out of Bob Lutz's playbook. Today he issued a challenge to Ford to pit the PowerStroke diesel-powered 2011 F-Series Super Duty truck against the DuraMax diesel 2011 Chevrolet and GMC Heavy Duty trucks. The new line of 2011 GM Heavy Duty trucks is due to make its debut at the 2010 Chicago Auto Show next month.

The challenge, issued via PickupTrucks.com, is straightforward enough. Stephens said, "I want to take our truck and Ford's and chain them together back-to-back. Then I want to have them pull against each other. I know our truck will beat theirs." A tug-of-war game played with trucks: the Truck of War.

Smacking of Bob Lutz's CTS-V Challenge, the aim of the challenge is clear: to pit GM's best against the perceived market leader to show in no uncertain terms that they have a winning product. It's not yet clear if Ford will take up the challenge, but it's clear that Stephens is serious about it, confirming three times that he wants to see it happen. Notably absent from the challenge, however, is the Ram Heavy Duty.

Ford's 2011 F-Series Super Duty diesel trucks are powered by a new 6.7-liter PowerStroke diesel, and GM's 2011 Chevrolet and GMC Heavy Duty diesel trucks get their oomph from a redesigned 6.6-liter Duramax diesel engine. Power output details aren't out for either engine yet, but it should be a close match, with only 100 cc of displacement difference and a range of new technologies to help both engines with NOx and other emissions.

If Ford does pick up the gauntlet, we'll keep you abreast of the situation as it develops.

[PickupTrucks.com]

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Comments (2)
  1. What does a tug-of-war prove? There are other factors: Gear ratios, tire selection, load distributions -- on and on. This seems like a childish way to select a truck for your business. If it is for personal show off -- styling and engine sound probably make the difference.
     
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  2. I've owned more Chevy's than Ford's. I always thought buying American products was best. After having countless problems with the last 2
    Astro vans and pages worth of repairs to my SSR I'm tired of dealing with GM's lack of quality. Even if the pullof was a win for GM it would not convince me to buy another of their products. I have found that Consumer loyalty is not valued by GM. They keep building substandard products, but I'm not buying anymore.
     
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