Find a Car
Go!

Scion to Build Small Pickup Truck?


2008 Toyota A-BAT Concept

2008 Toyota A-BAT Concept

Enlarge Photo

Is Scion working on building a compact pickup truck? Ward's Auto and Pickuptrucks.com seem to think so.

Pickuptrucks.com notes that this wouldn't be the first time that Scion has thought of bringing a compact pickup truck market. The last time the company considered it, it eventually became the Toyota A-BAT Concept.

Scion general manager Jack Hollis told Ward's that the idea of building a truck isn't "off the table" but that it would need to be built and sized correctly to appeal to the core Scion buyer. With compact pickups growing larger, expect a Scion pickup to be truly compact, and expect to be aimed at the same type of buyer that Scion has always targeted--young and urban.

There is one potential problem--Toyota already offers the compact Tacoma, which has been a strong seller for the brand. Any Scion pickup would have to avoid cannibalizing sales from the Tacoma. One way to avoid that problem would be to position a Scion pickup as more of a recreational vehicle than a pickup truck that is used for hauling goods or towing.

That's a challenge in and of itself--remember the Subaru Baja?--but it might make sense for Scion. Right now, the company is planning on debuting a new car--likely the next tC coupe--in New York this spring, and it will add a fourth model--most likely a version of the iQ subcompact--by the end of the year. Adding a pickup truck as a fifth model could help boost the brands' appeal even further among young car buyers.

[Source: Ward's Auto via Pickuptrucks.com]

 
Follow Us

Commenting is closed for this article
Try My Showroom
Save cars, write notes, and comparison shop with hi-res photos.
Add your first car
Take Us With You!
   
Related Used Listings
Browse used listings in your area

 
© 2015 The Car Connection. All Rights Reserved. The Car Connection is published by High Gear Media. Stock photography by izmo, Inc. Read Our Cookie Policy.