Report: Scion Still Keen On Pickup Truck

January 17, 2010

Scion is keen on expanding its portfolio with new and exciting models to meet demand from rising numbers of budget-minded consumers, and one of the vehicles reportedly under consideration is a compact pickup truck.

The information comes from Scion general manager Jack Hollis who revealed to Ward's Auto that trucks and utilities were "not off the table" for the Scion brand, which currently features an array of compact hatchbacks and a coupe.

Targeted at recreational users rather than tradespeople, a Scion pickup truck could easily maintain the brand's edgy styling and be ideal for the brand's non-traditional consumers.

Any Scion utlity is expected to be a small two-door unibody pickup similar to Scion's own xB L-Con Safari Pickup concept vehicle that starred at SEMA back in 2007. Possibly picking up the name xP, the new junior pickup would be aimed at Gen-Y buyers with the hope that these same consumers will move on to other Toyota utilities when it comes time to upgrade.

However, before the launch of any pickup truck, Scion is expected to replace its tC coupe and add a local version of the hot-selling Toyota iQ minicar.

[Ward's Auto]

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