Spark, Aveo RS, Cruze Herald Diverse Chevy Small-Car Lineup (Page 4)

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Spark, Aveo RS, Cruze Herald Diverse Chevy Small-Car Lineup Page 4

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2 5,010 views January 15, 2010

The new hatch will be based on the Cruze but get unique styling and suspension and steering adjustments

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American Revolution? Like a Rock? The Heartbeat of America?

Chevrolet is on the cusp of an all-new, all-encompassing advertising campaign that will tie together the entire lineup. So what would some of the themes be? Style and roominess are a couple, says Brooks. "You'll see a completely new advertising approach," she said, to debut with Cruze and kick off with a family-vehicle campaign during the Olympics.