2010 Chevrolet Aveo RS conceptEnlarge Photo
2011 Chevrolet Aveo (RS Concept, 2010 Detroit Auto Show)Enlarge Photo
Surprisingly, GM looks on track to keep the Aveo name, which isn't exactly thought of positively to most car shoppers in the know. The current 2010 Chevrolet Aveo has been a cut-rate special with rental fleets, ratings for safety have been lackluster, and most reviewers—including those at TheCarConnection.com—have rated it near the back of the pack. "We really haven't said anything specific about the name, but I think you can infer that as an Aveo RS," said Brooks, hinting that the Aveo name is here to stay. "It's a global name today, and we felt that it was the right name for this show car…because it really does speak to the Chevy small car around the world, today, which is an Aveo in every market."
Brooks mentions the Malibu as a model for which Chevy brought back the equity of the nameplate. "You really can change the way consumers think about a nameplate by attributing the right product to it. The Buick LaCrosse is another example of how, with the right product, it really takes on a whole new meaning."
As for the Spark, GM is playing wait-and-see, but it's definitely ready for more demand. "To date that's a pretty small market," said Brooks. "But we think that as gas prices increase, they'll want a vehicle that's small, nimble, and they're looking for the very, very best fuel economy they can get." Brooks added that they're hoping Spark's interior space and style "will bring people to the segment."