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Chrysler Ditches The Sebring Name, But Not The Car

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Angular Rear Exterior View - 2008 Chrysler Sebring 4-door Sedan Limited FWD

Angular Rear Exterior View - 2008 Chrysler Sebring 4-door Sedan Limited FWD

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Here's the good news: Chrysler is dumping the Sebring.

The bad news? It's just dumping the name.

Chrysler's CEO Sergio Marchionne understands that the Sebring is not all that it should be. The mid-size sedan has left most critics cold (our own Marty Padgett gave it a 7), and it's been a model underachiever on the lots, selling just 70,000 units in 2009, compared to similar models like the Ford Fusion (138,000), and far less than the Honda Civic (322,000). As a result, Marchionne's engineers have "torn apart" the Sebring, and it's due for a relaunch sometime in the fourth quarter of this year -- under a new name, of course. Nelson Ireson has full details at MotorAuthority.

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  1. When I first sat in a new generation Sebring convertable, a car I anxiously awaited, I was so turned off by the interior that I knew I could never own that car. I thought they drove well, but that cheap plastic was all auto reviewers and myself needed to pan this car and realy hurt Chrysler. Just hoping the update can bury these images along with the Sebrings'damaging reputation. The "all new" rendition, with Fiat influence, can win back those old LeBaron convertible faithful if done first class. We're out their waiting and hoping and ready to buy Chrysler again.
     
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