TCC's Best Cars—And Surprises—of the 2010 Detroit Auto Show Page 4

January 14, 2010
Chrysler-branded Lancia Delta live at the 2010 Detroit Auto Show

Chrysler-branded Lancia Delta live at the 2010 Detroit Auto Show

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Best Conversation Piece of Detroit: Chrysler-Branded Lancia Delta

It's not clear whether this Lancia Delta—almost completely unchanged but fitted with Chrysler badges—was intended to test the waters for the brand itself or to show a new direction for Chrysler as an expanded outlet for Lancia. With no press conferences at the Chrysler stand, and spokespeople tight-lipped on specifics, it was rolled out unceremoniously, along with an electric Fiat 500 that Chrysler could bring to the U.S. in addition to the gasoline 500 about a year from now.

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