Homer on the phoneEnlarge Photo
Say what you will about Chrysler: the company knows that it has an image problem. The man behind Chrysler's marketing, Olivier Francois, has begun the rebranding process with some fairly controversial ads, but now the company's customer care executive, Pietro Gorlier, is taking things one step further by launching customer hotlines.
As of next Monday, January 18, Chrysler customers will be able to call one of four toll-free numbers -- one for Chrysler, Dodge, Jeep, and Ram -- to speak to a representative about their vehicle. Of course, Chrysler would love to see folks use those numbers to book test drives or to ask about warranties or to shower the company with high praise, but we're guessing that most people will be calling for...different reasons.
In a this long-tail era, when companies of all sorts are expected to offer the widest possible array of products and to remain in constant communication with customers via phone, email, and Facebook, the addition of hotlines is a great move on Chrysler's part. No, it's not what anyone would call groundbreaking, and frankly, we'd love to see something a bit edgier from the pentastar gang -- assistance by SMS? direct messaging on Twitter? -- but this is a great start.