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Angry? Chrysler Launches Hotlines To Handle Customer Complaints

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Homer on the phone

Homer on the phone

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Say what you will about Chrysler: the company knows that it has an image problem. The man behind Chrysler's marketing, Olivier Francois, has begun the rebranding process with some fairly controversial ads, but now the company's customer care executive, Pietro Gorlier, is taking things one step further by launching customer hotlines.

As of next Monday, January 18, Chrysler customers will be able to call one of four toll-free numbers -- one for Chrysler, Dodge, Jeep, and Ram -- to speak to a representative about their vehicle. Of course, Chrysler would love to see folks use those numbers to book test drives or to ask about warranties or to shower the company with high praise, but we're guessing that most people will be calling for...different reasons.

In a this long-tail era, when companies of all sorts are expected to offer the widest possible array of products and to remain in constant communication with customers via phone, email, and Facebook, the addition of hotlines is a great move on Chrysler's part. No, it's not what anyone would call groundbreaking, and frankly, we'd love to see something a bit edgier from the pentastar gang -- assistance by SMS? direct messaging on Twitter? -- but this is a great start.

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Comments (2)
  1. I just bought a used 2005 Jeep from my local Chrysler dealer. My son had a problem with the key fob while out of state. The local Chrysler dealer charged for a replacement. I took the bill to my dealer,and to my shock, he wrote a check on the spot to cover my cost for a new key. Maybe Chrysler is heading in the right direction. I know I'll be back in the summer for a 2011 Jeep Grand Cherokee because of this pleasent surprise.
     
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  2. I bought new Intrepid in 1994. At 15000 miles the engine blew. My daughter bought new Stratus in 2003. So many problems that she traded on GM product at 7000 mi. I bought used Dodge Ram 1500 pickup 4 mo ago and have replaced broken rear spring and am told now that the struts are completely worn out. $1000 in repairs. I am told that I must pay not Dodge. I can not afford any other Chrysler products!
     
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