Cadillac Returning To Europe In A Big Way

January 13, 2010

The economic collapse has not been kind to General Motors: four of its brands have been killed off (we're not holding our breath for HUMMER), the company was chunked into bankruptcy, and GM is now missing a handful of key staff to give it direction. Across the pond, things have been only slightly quieter, given the contentious sale/non-sale of Opel, and the collapse of the Kroymans Group. The latter event was particularly damaging to the Cadillac brand, since Kroymans was Caddy's European importer; when it fell, it took more than half of Cadillac's Continental network with it. But now Autocar reports that new plans for Caddy are afoot in Europe -- and they'll be revealed at or before the 2010 Geneva Motor Show. Viknesh Vijayenthiran has details at MotorAuthority.

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