2009 Ford F-150Enlarge Photo
Ford reported definite glimmers of hope with December 2009 sales gains. The company's sales were up a third from December 2008 and up a whopping 50 percent over November 2009 sales. Ford reported that its market share was up to 15%, a full percentage point higher than in 2008. This is the first time Ford has gained market share since 1995. This is definitely big news for arguably the strongest of the Big Three.
Individual Ford models had a strong showing as well, including the storied F-Series full-size pickup truck. The F-Series finished 2009 strong for such a down market with a 16 percent over December 2008. The F-Series ended 2009 with an annual sales total of 413,625 units. This performance extended the F-Series' reign as America's best-selling truck to 33 years in a row. The F-Series also followed the overall trend of the Ford brand for 2009 by increasing its market share by four percent.
Congrats to Ford for such a strong performance during tough economic times. I pray that the December 2009 upswing speaks of good things to come for Ford in 2010.