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2009 Auto Sales: Have We Hit Bottom Dead Center, Yet? Page 2

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Ford F-Series : Ford expected to sell a million F-Series trucks at some point in the past decade. This year, with 365,416 sold through November of 2009, they may pass 400,000 sales.

Kia Borrego: Kia launched the full-size Borrego SUV in late 2008 and expected to sell 20,000 a year; they sold 9510 copies through November of 2009, with only 825 moved in November. As a result, the Borrego's not in the 2010 lineup, and may not return.

Buick Enclave: The big, handsome crossover from Buick has been well-received, and sales held up reasonably well. GM sold 37,701 through November of 2009, versus 41,416 Enclaves in the first 11 months of 2008.

Toyota Camry: The best-selling sedan in America last year, the Camry and Camry Hybrid clocked more than 400,000 sales in 2008. Toyota should barely pass 350,000 sales of the combined models in 2009.

Dodge Journey: New for 2009, the Journey hasn't been well-reviewed--but sales rose in the first 11 months of 2009 to 46,954 units, from 42,822 units in the first 11 months of 2008. The Journey, however, was not on sale in January of 2008.

Volkswagen Jetta: VW's compact sedan is due to be replaced in 2011--and yet sales were up to 98,194 units through November 2009, up from 89,398 units through November of 2008.

Toyota Prius: The world's best-selling hybrid is hitting a soft patch like other conventional cars. This past year, through November, Toyota sold 127,907 Prius hatchbacks, down from 151,025 sales in the first 11 months of 2008.

Whatever the root, it seems car sales have hit a firm patch. Edmunds.com analysts expect that 11.5 million cars and light trucks will be sold in 2010.

[Automotive News; Edmunds; Wall Street Journal]


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Comments (6)
  1. This to me sounds like a game of Limbo- "how low can you go?" very hard to predict especially the future. Nice to see that at least one US auto maker is doing reasonably well ( Ford).
     
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  2. It'll be interesting to see, but with even the domestics posting y-o-y increases for December, I'd say we may be headed out of the trough already.
     
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  3. Interesting post. Definitely a somewhat depressing subject / reality. Frankly, I was really disappointed to see that latest estimates for 2010 are not too much better than 2009 (which by most standards has to be considered a debacle - notwithstanding the few bright spots you mention). Importantly, need macro trends to improve before folks jump in to buying what is usually their second largest investment next to a house.
     
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  4. Ugh, all those numbers. Math is hard. Isn't there a simpler way to divine the auto industry's future? You know, like the Hemline Index, but tied to something else, like celebrity adoptions? If Brangelina adopt two more Malawi children this year and each sees his shadow during the full moon, we'll be back above 12 million sales for 2010 -- something like that?
     
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  5. We're going to be at bottom for a long time...until credit becomes loose and free and we repeat this whole cycle again.
     
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  6. Yer datin yerself padgett, TDC hasn't been something people understand since oh the 80s or early 90s anyway
     
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