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Rumor: Chrysler To Unveil Lancia-Derived Model At NAIAS

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Lancia Delta

Lancia Delta

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Chrysler is in a tough spot these days: not only is the company still recovering from bankruptcy and adjusting to the habits of its new lifepartner, Fiat, but Chrysler is also struggling to bring its product development arm up to speed after sitting idle for months. To keep consumers interested, Chrysler will need to work closely with Fiat to introduce new vehicles in the U.S., like the highly anticipated Fiat 500.

In that vein, rumors have begun circulating that during the 2010 Detroit Auto Show, Chrysler will unveil a new model based on one of its Lancia cousins, which Nelson Ireson pegged as the Lancia Delta. Will it be a concept? Will it make it to American lots? Will it be awesome or awful? And when it crosses back to Europe, will it be sold as a Chrysler or as a Lancia? Let the speculation begin.

[Bloomberg via MotorAuthority]

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Comments (5)
  1. there is a lot potential if they start to a volume sales they can start to design beautiful cars like the LANCIA FULVIA HF,FLAMINIA,STRATOS etc....
     
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  2. Sounds very possible since Chrysler needs some buzz and the Delta, which looks great in this photo, would be a perfect way to preview future Lancia based platforms for distincly American designed Chryslers. As a luxury brand, the Lancia development team has an opportunity in working with Chrysler teams to produce a world class luxury line for both brands, depending on market. I would bet this rendition for the Detroit Auto Show may be less ambitious and less destinctively Chrysler, but who knows, it could be a market ready vehicle sooner than most anticipated. Great things are on the way from my guys at Chrysler with a little help from Lancia.
     
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  3. How is this possible, they have not scheduled a press conferance during the show. They to show something in order to survive!
     
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  4. They should do the same thing with the new Alfa Romeo Giulietta rebadge it as a DODGE...
     
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  5. Will it come to this? There will be Chrysler-Jeep stores, and Dodge (truck)-Fiat stores elsewhere? It would make sense, to me, not to pretend that Fiat sourced vehicles are really Chrysler designed. Those D-F sedans could be manufactured in USA plants. Years ago Fiat, Renault and Peugeot failed to sell. But now the American public has become accustomed to seeing really great foreign designed, but locally built, vehicles.
     
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