10-hyundai-genesis-4-door-sedan-4-6l-v8-dashboard_100300918_s.jpg" alt="2010-hyundai-genesis-4-door-sedan-4-6l-v8-dashboard_100300918_s.jpg">(Starting at $33,000)
Like a breath of fresh air from the east the Hyundai Genesis sedan arrived on our shores with many people wondering if the South Korean automaker could sell a luxury car in the United States market. And more importantly, could dealerships used to selling $13,000 Accents sell a full blown luxury car?
Well thanks to some clever marketing, a price that no rivals could match and some work with dealerships to improve the customer service for Genesis buyers, the experiment has been a rousing success. Why? Well in this case it probably served the Genesis well that our economy is in bad shape.
Acura used to sell its TL model for about the same price that the Genesis is now but new TLs currently cost closer to $40,000 so the marketplace where the Genesis competes is pretty empty considering all that you get for the price. The interior is packed with all the techno-goodies you would expect and features the best leather ever seen in a Hyundai product. The clean styling, while not revolutionary, is inoffensive and stylish in a conservative way.
Although the Genesis was compared to everyone from Lexus to BMW to Mercedes, this car doesn't really fit with those types of drivers to whom badge is everything. Genesis owners are free thinkers and bargain hunters looking for a comfortable and fast luxury car with all the trimmings. It looks good, as well, to buy a Genesis as it displays restraint in a time of downsizing.
Not that you suffer at all in the Genesis sedan. The interior is as quiet as a Mercedes S-Class and as long as you avoid the brownish leather interior (it has an orange-tint to it that is very wrong) any buyer will no doubt be very happy driving many miles inside this very comfortable car.
While the 4.6 liter V8 with 375 horsepower is an enticing beast, you can get perfectly adequate acceleration from the 3.8 liter V6 with 290 horsepower and save loads of money in the process. The most luxurious part? A full 10 year/10,000 mile powertrain warranty comes as standard. Well done, Hyundai. Well done.