Don't know if you've noticed, but the Buick brand is headed down a whole different road.
It started with the over-the-top Buick Enclave, continued with the dramatic new 2010 Buick LaCrosse and from all the pictures, the new 2011 Regal will continue Buick's string of stylish, distinctive, sophisticated vehicles.
Gone forever are the generic GM interiors, low spec switchgear and caffeine-antidote styling.
Gone, too, are the droning powerplants, mushy handling and general driving boredom.
But does anybody know about it? Do you know about it?
So far we've seen two commercials on the new LaCrosse. The first was some ridiculous attempt at European-style advertising that was thankfully yanked off the air by people who knew better.
But the second, now get this, tells me that the LaCrosse sure has a smooth, quiet ride.
Excuse me? If there's anything about Buick that is burned into the brains of a car buyer it's that Buicks have a smooth, quiet ride. There was barely a mention of the shock technology that turns this car into a tight turn carver the instant it's needed. Nothing about the class-leading interior. Nothing about the enhanced V-6 power. Nothing about the price that leaves Lexus and Infiniti customers with thousands left over.
Somebody has to prove to me the LaCrosse and all future Buicks are game-changers. Tell me to check my old perceptions at the door and prepare to be blown away. Create something that matches in communication the remarkable new vehicles you'll find at the Dealership.
So until that happens, let me give you a tip. If you're shopping for a really nice, new car, frighten your spouse, astound your friends, and head for the nearest Buick Dealer. I guarantee you a surprise.