2011 Audi A1 and Justin Timberlake on LA photo shootEnlarge Photo
Although Audi officials have expressed serious interest in bringing the new Audi A1 to North America, to date, the company has announced no official plans to do. The global economy has made automakers more cautious in the marketplace, and America's lack of familiarity with premium compact cars hasn't made Audi's decision any easier. However, a photo recently leaked to the internet that may tip Audi's hand just a bit: two days after Audi pegged Justin Timberlake as its new brand ambassador, an image from a photoshoot involving JT and the Audi A1 has appeared online.
Of course, JT has international appeal, so the ad could simply be intended for European and other markets (a fact reiterated by the Euro license plate that the A1 is sporting). However, with a little re-working, it could just as easily run in North America, where Timberlake enjoys a great deal of popularity with the 35-and-under set -- likely Audi's target market for the A1. Either way, we wouldn't be surprised if this leak were staged to generate more buzz about the highly anticipated three- and five-door hatch.
We'll know more about Audi's plans for the A1 this March, when the car is unveiled in production form at the 2010 Geneva motor show. Stay tuned.