Volkswagen's Winter Wünderland Inspires Wonder, All Right

December 17, 2009

There's an unwritten rule that every promotional website must include some kind of flash game. That sounds great in theory, but in practice, the integration of product promotion and gaming endeavor usually ends terribly. Volkswagen's latest effort continues that noble tradition -- with identical results. At heart, VWWinterWü is all about shilling VW service and equipment like tires, batteries, and the like. To complement its sales pitch, the company has launched a maze-like driving game that doesn't do much other than cause frustration and remind you that driving on icy roads can be seriously dangerous. No, it doesn't reach the same dizzying level of awfulness as, say, the so-ubiquitous-we-hate-to-mention-it Volt Dance, but you still have to wonder who's greenlighting this stuff. [VWWinterWunderland]

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