JD Power: Mercedes, Honda, Toyota Best In Customer Retention

December 14, 2009

During economic times like these, customer retention has given some automakers an edge in the marketplace. Though studies have suggested that brand loyalty is a thing of the past, J.D. Power's new Customer Retention Survey shows a whopping 67% of Mercedes-Benz buyers remain loyal to the company, with Honda (64%) and Toyota (61%) following close behind. At the bottom? Saturn (25%), Suzuki (24%), and way down in the single-digits, Saab, at just 9%. We might blame that on the brand's potential wind-down, but with Pontiac still at 28%, it looks like Saab just can't catch a break. [JDPower via Autoblog]

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