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Ford Needs Hipsters For Its Next 'Fiesta Movement'

By Richard Read
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Richard Read covers technology, social media, advertising, legal issues, and other auto industry topics for High Gear Media. With a background in... More

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3,670 views Dec 4, 2009
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2011 Ford Fiesta

2011 Ford Fiesta

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Just yesterday, we gave Ford high marks for its recent marketing efforts -- specifically, the "Fiesta Movement" campaign and subsequent "Retail Movement" initiative, which aims to educate dealers about social media and grassroots marketing in advance of the Fiesta's U.S. launch next summer. Not content to rest on its laurels, Ford is already soliciting participants for a second "Fiesta Movement" campaign that kicks off next February. The company is looking for folks who are "socially vibrant" and "in-tune with the latest happenings in their neighborhood" (translation: hot people under 35 with 1,000+ Facebook friends). If you're up for it, hit FiestaMovement.com to sign up between now and January 31. Good luck, dude. [Ford]


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