In his latest video clip for the song "On to the Next One", rapper Jay-Z has picked the new 2011 Jaguar XJ as his personal ride.
Considering rappers have long been known to pimp out their videos with auto exotica, it’s not surprising to see Jay-Z pick the XJ this time around. The suave British sedan oozes sophistication and the fact that it isn’t even on sale yet makes it all the more exclusive.
Jay-Z’s decision to pick the new XJ is also beneficial for Jaguar. "Jay-Z is an icon who has blazed an unprecedented path through music, fashion, business and sports; making his video the absolutely right vehicle for the all-new 2011 Jaguar XJ to make its global entertainment industry debut," said Mike O' Driscoll, Managing Director of Jaguar Cars. "Just as the concept of the video speaks to success and the birth of new ideas, all-new XJ is a breakthrough luxury automobile that we designed to elevate the luxury car experience and create a new automotive icon for style and indulgence."
Jay-Z fans and auto enthusiasts will be able to log onto www.InteractiveJaguar.com and www.Jaguar.com to see the video in its entirety from next month onwards. The new XJ will hit showrooms in April next year.