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AdWatch: MINI Cooper Convertible Spot Touts Protection

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Screencap from MINI Cooper Convertible 'Protection' ad

Screencap from MINI Cooper Convertible 'Protection' ad

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Let's face it: MINIs have a lot of curb appeal, but the company's advertising campaigns frequently come up short. A new spot for the MINI Cooper Convertible proves that point beautifully. Compared to yesterday's ad featuring the Alfa Romeo MiTo, this clip feels clunky and under-rehearsed -- although the potentially clichéd punchline somehow manages to be fairly freaking funny. The credit for that goes entirely to actor... well, if we told you his name, that'd probably give away the ending. Watch: you'll see what we mean.


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