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Chrysler Changing Corporate Culture To Boost Quality

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Doug Betts

Doug Betts

No matter how you feel about Senator McCain's statements from earlier this week, there's no denying that Chrysler has a lot of potholes dodge as it motors down the road to recovery. Among the biggest tasks at the top of the Chrysler's to-do list is cranking out vehicles of consistent quality. Doug Betts, the company's senior vice president in charge of quality, says that many past problems have been the result of Chrysler's inefficient and unresponsive corporate culture. However, Betts insists that Chrysler's restructuring and its new partnership with Fiat have put quality back in the spotlight. (That may sound slightly ironic to American ears, given our running "Fix it again, Tony" joke.) Among the company's more notablye changes is the re-organization of its quality teams, which are no longer grouped around specific vehicles, but rather around areas of expertise like brakes. Detroit News has an interview with Betts that offers a lot of additional detail. Whether you're a Chrysler fan or foe, it's a very interesting read. [DetNews]

 
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Comments (3)
  1. My experience with numerous Chrysler products has been excellent. Not a single problem in decades of trouble free ownership. I love my Chryslers!
     
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  2. I'd like to agree with you, but as the proud owner of several Jeep vehicles...well, let's just leave it at "I'd like to agree with you."
     
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  3. Lets be clear on the "friend or foe" issue. I am critical of Chrysler (and GM), but still want to see them succeed. I don't think anyone is cheering for them to fail, it's just that given the history, I don't see how they will improve significantly. Changing (improving)corporate culture is one of the hardest things a company can do. Props to Chrysler for identifying a serious issue and trying to address it. Hopefully they've installed some good consultants that will stick around and implement their recommendations. The problem is that bad company culture is like a metastasizing cancer--you practically have to kill the patient to heal them.
     
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