The Lotus brand has flown somewhat under the radar for the last decade or so in the United States, well-known to enthusiasts that enjoy its focused, no-compromises Elise and Exige sports cars, but often unheard of by more mainstream car shoppers and fans. But the 2010 Evora is primed to bring Lotus back into the luxury sports car market with stylish, comfortable interior and two-plus-two seating, and today the car's price was revealed for the U.S. market, starting from $73,500.
That's a hefty price for a compact, sport two-seater with just 276 horsepower on tap, but combined with the car's light weight and Lotus's mid-engine chassis tuning, it's a serious vehicle with a refined side. Capable of 0-60 mph sprints in just 4.9 seconds and a 162-mph top speed, yet also delivering over 30 mpg on the highway and a sculpted leather interior, the Evora sits at a sweet spot of sports, luxury, economy and price.
Whether it will find widespread acceptance in the marketplace, however, is an open question. The Lotus brand name is most closely associated with motorsports in many eyes, and despite that connection, reliability, comfort and features are also key considerations in the luxury sports car market. Lotus isn't particularly known for any of these traits.
Still, with a 7-inch touchscreen display, satellite navigation, Bluetooth connectivity, multimedia entertainment, leather and aluminum interior and even more optional extras available, the 2010 Lotus Evora may prove an attractive alternative to the likes of the similarly-priced Porsche 911 Carrera or the similarly-sized Mercedes-Benz SLK.
For a full rundown of its performance features, check out the Motor Authority preview of the 2010 Lotus Evora.