2010 Ford Taurus Named Official Car Of CES

November 11, 2009
2010 Ford Taurus

2010 Ford Taurus

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One of the world’s biggest consumer electronics trade shows, the 2010 International CES, is just a couple of months away and in its lead up, organizers have named the 2010 Ford Taurus the official car of the event.

As the official car of CES, the Ford Taurus will be featured prominently with technology demonstrations and in signage, brochures and other written materials at the show.

Ford CEO Alan Mulally will also be delivering the opening keynote address, where he will be touting the benefits of the automaker’s SYNC communications and entertainment system as well as new connectivity technology.

The Taurus is ideal for CES--the vehicle is loaded with advanced features that most rival automakers are yet to offer. These include everything from Multi-Contour Seats with Active Motion that are designed to reduce fatigue on long-distance drives to a voice-activated navigation system that can tell you real-time traffic and weather information, and even where to find the cheapest gas.

The Taurus also offers the latest application of SYNC--Traffic, Directions & Information--along with 911 Assist and Vehicle Health Report. Furthermore, the SYNC’s USB port and Bluetooth capability connects to MP3 players, memory sticks and smartphones, making these ordinary devices accessible by voice control.

Other highlights include Ford’s MyKey remote vehicle monitoring system, SecuriCode keyless entry pad, and optional EcoBoost engine technology.

The 2010 International CES kicks off on January 7, 2010 in Las Vegas.

[Ford]

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