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Ford CEO Rules Out Ka And Ranger For U.S.

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2009 Ford Ka

2009 Ford Ka

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For many years Ford’s sales performance in the United States has been linked closely with its top-selling pickup truck and SUV lines, but with demand for such vehicles continuing to slide the Blue Oval has acknowledged that its future lineup will have to feature much more small cars.

Unfortunately, this future lineup won’t include the ultra-funky Ka minicar, which we all hoped would eventually make its way across from Europe and into local Ford showrooms as the brand’s new entry-level model.

The information comes straight from Ford CEO Alan Mulally who, despite being a fan of the Ka, deemed it too small for North American tastes.

"Our view is that Fiesta is about the smallest vehicle that we think will be a real success in the United States," Mulally explained.

Interestingly, a model that the Ka shares a platform with and is slighter bigger than, the Fiat 500 minicar, will be coming to North America late next year.

2010 ford ranger pickup 003

2010 ford ranger pickup 003

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We’ll also be missing out on Ford’s global Ranger pickup truck, despite production of the American Ranger scheduled to end in 2011. The global Ranger was developed in Australia and made its world debut at the 2009 Geneva Motor Show back in March.

[Automotive News, sub req’d]

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Comments (3)
  1. No surprise on the Ka. Unless we have $4+ gas again soon, it would not sell in any significant quantities. They may have a tough time with the fiesta even if gas stays where it is. Surprising on the ranger though. Ford will exit the compact pickup market?
     
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  2. They are prob looking at the sales of the SMART car and how there sales have been sliding. Even though there sales are sliding because they are crap little cars with no room, a jerky trans and a total nitch vehicle. But ultimatly not bringing the KA and the Ranger here is a big mistake. Just when we think Ford is doing things right.
     
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  3. Next time Mulalley gets Pelosi and Gettelfinger in the same room he ought to tell them that there is no reason to import the KA since gas prices are too low, the dollar too weak and so no one will buy a high mpg microcar built with Euros (pissing off the greens). There is also no reason to build it here, since it would be too expensive under existing UAW rules and rates--but a return to pattern bargaining might be a step in the right direction (pissing off the union locals). Actually, that's still too weenie an approach. Mullaley should tell them he wants to build a plant in the south right next to a japanese facility, as a non-union shop (with comparable wages). If they don't like that, he can build a plant in China or expand capacity in Mexico. And since he didn't take any fed blood money, he can do damn well as he pleases and the taxpayers are on his side.
     
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