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Adwatch: Do Smart's New Ads Look Better Than Its Cars?

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Smart campaign from BBDO NY

Smart campaign from BBDO NY

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The Smart ForTwo is impossible to ignore. It inspires adoration (because it's cute and convenient for city-dwellers) or antipathy (because it's ugly, cramped, expensive, and not nearly as green you'd think), but little in-between. That said, Smart's new print campaign designed by BBDO NY is awfully attractive -- possibly more attractive than the cars themselves. But we'll let y'all be the judge of that. [AnimalNewYork]

 
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