Rumor: Jeep To Be The Only Chrysler Brand Sold Overseas

November 3, 2009

Tomorrow marks the big unveiling of Chrysler's five-year recovery plan. There's been a lot of speculation about the company's new strategy, and now comes a bit more: sources familiar with the recovery document say that CEO Sergio Marchionne will scrap plans to sell most Chrysler brands outside North America. The sole exception? Jeep, which will instead receive a boost to its international marketing budget, especially in emerging markets like Brazil. Chrysler vehicles will appear on distant shores, but only as part of the shared technology underpinning other brands like Lancia and Alfa Romeo. Stay tuned for full, factual details tomorrow. [Reuters via egmCarTech]

2017
The Car Connection
See the winners »
2017
The Car Connection
Commenting is closed for this article
 
The Car Connection Daily Headlines
I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.
Thank you! Please check your email for confirmation.
Ratings and Reviews
Rate and review your car for The Car Connection
Review your car