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Chrysler, Fiat Outline Their Future

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Fiat 500 Abarth

Fiat 500 Abarth

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After a year of financial and political turmoil, and a shotgun marriage to Italy's Fiat Group, the new Chrysler is unveiling a five-year plan today that takes on a fast-paced, ambitious overhaul of the company's cars and trucks.

The joint management of the Fiat/Chrysler group has confirmed already today that the current Viper will disappear next summer, to be replaced in 2012 by a Fiat-derived model. Over the course of the rest of the day, Chrysler and Fiat will announce the production dates for a range of new vehicles, and the cancellation of many more current cars and trucks, for the six different brands that will be sold in the U.S. by Fiat and Chrysler by 2012.

We're following the news from Auburn Hills here and at MotorAuthority.com. During the day, we'll recap the important product announcements from Chrysler, and update you from their seven-hour press conference:


 
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Comments (16)
  1. Marty,you have been pretty accurate on your information, so I have to defer to your knowlege on the subject. What disturbs me is the speculative nature and lack of specificity in the WSJ release. It is too far from what information I have gotten from Chrysler sources, that I doubt the product phase out time frame. No doubt some of the products will be phased out, but I doubt it will all happen by 2012. The implication is that Chrysler and Dodge will be losing product, I believe both will see an increase in product and more of a Chrysler specificly designed product offering mix than assumed. Also left out are the Alfo Romano branded Jeep and the Chrysler Mid-size RWD LY platformed AR offerings. No mention is made of the ENVI electrics also. Looks to me as if this leak lacks too much detail to make too much of until the "Big Show" next week. As a Chrysler loyalist, I can't wait!
     
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  2. Wow... Imagine that! Chrysler leaving their dealers in the dark... No way! Its obvious that chrysler could care less about their employees, customers and dealers. Anyone that sees anything otherwise is ignorant to the company. The company needs to liquidate, and probably will before 2011. To all the dealers left... You better invest in other brands now because they will leave you and take everything they can when they go. If you think you're protected by state laws and the legal system, forget it, they will find their way around it.... Probably with your own tax money... Again.
     
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  3. I don't necessarily blame FIAT for keeping the dealers out of the loop. Dealers in this country have hid behind state franchise laws to arm twist the manufacturers, thereby creating a competing interest. Instead of allowing manufacturers flexibility with their sales channel, everyone treated the auto industry like a cash cow to be milked. No one learned from the 70's. FIAT doesn't want to leak any info, since these same dealers may take them to court or try to get Obama to squeeze more concessions from the Italians. I don't care what happens in the short term, since the "loans" are now a sunk cost. Long term, I don't think we should give Chrysler/FIAT any more money. FIAT can get it from the Italian government first. If FIAT tries to play hardball with us, our government should have the guts to send the whole ugly mess to bankruptcy court, which is what they should have done in the first place. That's where broken businesses are supposed to go.
     
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  4. I am excited to see Fiat trucks on the road. It will be refreshing to see a whole new brand.
     
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  5. i don't find a great deal of this news to surprising, but can't say that makes most of it any less disappoining. may be a bit nostalgic, but seems like a lot is going away from an iconic brand. had to happen in light of performance, chapter 11, etc. i agree regarding the silver lining. hopefully some of the new talent will step up with fresh, exciting products. great update!
     
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  6. I love the new design of Fiat... so if someone in Chrysler reading this - please bring them here to the USA asap!
    Thank you - thank you.
     
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  7. This whole scenario reads like an Onion article. Who's actually at the helm making decisions? I can see how the 500 might do well as a fashion hatch, but Fiat's other smaller cars will not translate directly.
     
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  8. why would they cancel the dodge grand caravan if it was selling so well, dont get it . That said would be great if they can turn that screwed up company around..
     
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  9. I think the more control over Chrysler Fiat has, the better.
     
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  10. Just reading the tenor of these comments, it's clear Chrysler/Fiat has a long road ahead of it. And didn't Fiat CEO say they found more problems than they knew even after due diligence? I just wonder if they know how little most Americans CARE one way or another about Fiat and Alfa. YAWN.
     
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  11. I just read somewhere else that FIAT is still going to launch their own dealer network for Alfa Romeo, instead of piggy-backing on Chrysler. So FIAT still has a ways to go to prove they are a team player.
     
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  12. That's a little sad, I kinda liked the Jeep models.
     
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  13. Another bid by Chrysler to look like it is doing the right thing. This has been going on for years and is getting boring. Why don't media outlets wait until the plan is solid before sharing it-who cares? And now Fiat isn't quite ready despite accepting the money? Shameful! I agree with R2Dad-just send it to court and get it overwith.
     
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  14. None of this helps Chrysler or Dodge, in any way... only Fiat & Alfa.
    An Alfa/Fiat based Viper? You may as well cancel the name forever. The current Viper has a great reputation and cache, as a real, all-American, unabashedly "raw," sports car... and, if that's not enough to keep it around... you have to realize that a foreign based version, won't sell at all.
    Want to sell a different italian-based sportscar?Fine. But, don't kid yourself, no one will accept it as a Viper. Neither current Viper owners (the ones who actually buy most new ones), nor anyone who ever "got" the car, will acftually buy a totally differently inspired vehicle. (For example, Viper owners typically won't buy Corvettes, either. It's not a matter of being made in America, it's a matter of embodying the American spirit. Corvettes & foreign lux-sport coupes are too damned soft & refined... the Viper is for the person who wants a raw, unvarnished, true sports-car. Cars with stability control & other "nannies," need not apply.
    In fact, while there may be a market for Fiat's little eco-boxes over here in America (or, there may not...), none of those little 500's or Pandas, or anything else Fiat is currently making, will ever appeal to a real Mopar guy. Even the MiTo sucks.
    Fiat will remake Chrysler into it's own image, and whether they succeed (or fail) at selling their cars under Chrysler/Dodge names, they won't be selling them to long-time Chrysler supporters.
    Unfortunately, they've left nothing for us long-time Mopar guys, except the Challenger... and, that'll be phased out (or rendered unrecognizable) once the rest of the line is replaced.
    Someone asked me how much can Fiat change things w/o majority control... the answer is, everything!!! Because even w/o their own stake in the company entitling them to control, they've been given complete control, by Gov't Motors.
     
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  15. It's "foreseeable" and not forseeable. Use Spellcheck before publishing. It's a handy tool.
     
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  16. What a bunch of idiots that hover around any negitivity they can find.Hopefully life brightens up for a few of you.
     
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