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Volvo Targets Tweens In Twilight: New Moon Page 2

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“Volvo is central to Edward’s character in the Twilight saga,” said Doug Speck, president and CEO of Volvo Cars of North America. “One lucky fan will be the first to solve all of the puzzles in Volvo’s What Drives Edward contest and win a new XC60. While the XC60 doesn’t come equipped with a vampire, the winner will experience the power, beauty and protection that is Volvo—and it will transport them to all of their great moments in life.”

How the Volvo What Drives Edward Contest Works 
Starting Nov. 1, players can register at and will receive clues to help solve a series of puzzles. Since the puzzles increase in difficulty, players are encouraged to exchange hints through Facebook, Twitter and MySpace. The contest runs for three weeks from November 1 through November 23.

In addition to the contest, fans can watch trailers from the film, check out photos in the gallery and download New Moon-themed desktop wallpapers at

Fans that don’t win the online contest and want their own new shiny Volvo XC60, just like the one Edward drives, can visit a local Volvo retailer or go to to build their own. Edward's XC60 features the Saville Grey metallic exterior, a sandstone beige/espresso interior, a cream leather steering wheel,19-inch Achilles diamond cut wheels and exterior accessories such as side scuff plates, front bumper bar and rear skid plates.

In addition to the United States the online promotion will run in Canada, the United Kingdom and France where fans in those countries collectively will have a chance to win two tickets to the world premiere and a winner in each country will be awarded a shiny new Volvo.  Fans in Germany will be able to compete in the online game and win a car as well.

The Twilight Saga: New Moon opens in U.S. theaters November 20.  In the film directed by Chris Weitz and starring Kristen Stewart, Robert Pattinson and Taylor Lautner, the romance between mortal and vampire soars to a new level as Bella Swan (Stewart) delves deeper into the mysteries of the supernatural world she yearns to become part of—only to find herself in greater peril than ever before.  Following Edward Cullen’s (Pattinson) departure from Forks, Washington, Bella discovers his image comes to her whenever she puts herself in jeopardy.  In time Bella’s frozen heart is gradually thawed by her budding relationship with Jacob Black (Lautner) who has a supernatural secret of his own.

About Volvo
Volvo Cars of North America, LLC (VCNA) is a subsidiary of Volvo Car Corporation of Göteborg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada.

About Summit Entertainment, LLC
Summit Entertainment, LLC is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures.  Summit Entertainment, LLC also represents international sales for both its own slate and third party product.  Summit Entertainment, LLC plans to release 10 to 12 films annually.


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