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Fusion41 Social Media Campaign Pits 2010 Ford Fusion Owners Against Each Other

By Nelson Ireson
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2010 Ford Fusion Sport AWD

2010 Ford Fusion Sport AWD

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2010 Ford Fusion Hybrid

2010 Ford Fusion Hybrid

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2010 Ford Fusion Hybrid

2010 Ford Fusion Hybrid

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If you own a 2010 Ford Fusion, have three gung-ho friends and would like have Ford pay off the rest of your car payments and give your whole team free gas for a year, then the Fusion41 campaign might be for your. The Blue Oval brand is looking for eight Fusion or Fusion Hybrid owners to make four-person teams for the contest.

Once the teams are formed and selected, Ford will begin tasking the teams with challenges. The contest is set up like a relay race, with the car being passed among each of the team members every 41 hours for three continuous weeks.

By now you're probably wondering what's up with the "41" figure--it's the EPA city fuel mileage number of the 2010 Ford Fusion Hybrid. The Fusion-themed social media campaign kicks off just as the brand's  winds down. Lessons learned there will no doubt help Ford shape the new campaign.

So for three weeks, the challenges will continously ramp up, getting more and more complex, until the final winning team is selected by determining which has earned the most points. What sort of challenges will Ford be issuing? Most miles driven, passengers carried, and meals eaten on the go, among others. By the end, Ford says up to a dozen activities will be tracked at once.

All along the way, the teams will have to post up their progress and photos to Facebook, which is also the way to submit your entry for the contest. Once you have a team picked out and a photo of your group and the Fusion you'll be using, you can follow Ford's official instructions on the Fusion41 website to get the rest of the way.

Entries are open until midnight Eastern time, November 6.

[Ford]


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Comments (14)

  1. fdr Posted: 10/21/2009 2:15pm PDT

    I hope this is more successful than their Ford Fiesta campaign.
     
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  2. AutoBoy Posted: 10/21/2009 2:25pm PDT

    Interesting contest - seems a bit contrived but whatever the hell gets some buzz makes sense to me. I hear good things about the Fusion (practical, solid, etc).
     
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  3. Capekial Posted: 10/21/2009 2:31pm PDT

    If you talk to people in the auto industry, almost no one has been able to replicate Ford's results. There is considerable suspicion that Ford has tuned the Fusion Hybrid's control software specifically for the EPA test routines. Shock, surprise, right?
    Most of the other companies that bought Fusion Hybrids and tested them are said to have gotten results pretty much in line with the Camry Hybrid's figures. The Fusion's a better car, but its mileage may not be THAT much better.
     
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  4. fb_694361624 avatar Scott Monty Posted: 10/21/2009 2:42pm PDT

    @Capenkial: I suppose the lead auto reviewer at the L.A. Times and his real-world 52 mpg doesn't count? http://articles.latimes.com/2008/dec/19/business/fi-neil19
    :-)
    Scott Monty
    Global Digital Communications
    Ford Motor Company
    @ScottMonty
     
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  5. Allan Posted: 10/21/2009 3:04pm PDT

    I don't get it. Meals eaten on the go? So how many McDs receipts you can come back with? Whatever. But this is a pretty great car by all accounts...
     
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  6. Nelson avatar Nelson Ireson Posted: 10/21/2009 4:05pm PDT

    Actually, Capekial, if you read my comparison review of the Fusion Hybrid versus the Fusion Sport over at Motor Authority, you'll see I got even better than 41 mpg--up to 47 mpg in some cases--pretty frequently. Even with nothing but journalists hacking on the car, it had a lifetime average of 35.8mpg over about 6,000mi. Not too shabby by any count.
     
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  7. carguy Posted: 10/21/2009 5:05pm PDT

    Ford has upgraded their abilities a million times fold. 41mpg is impressive and so their whole new direction seems to make a tone of sense.
     
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  8. AutoBoy Posted: 10/21/2009 5:08pm PDT

    i think the MPG estimates are right on if not conservative. the level of skepticism may be reflective of past realities around MPG estimates by many players. however, with reviewers like those in the LA Times articles putting their actual experiences out there (versus some snarky anecdotal feedback from anonymous commenters), it's clear the fusion hybrid's MPG numbers are very solid.
     
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  9. Cheap Posted: 10/22/2009 12:43am PDT

    how about a 100% electric car for 2010
     
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  10. Gomez Posted: 10/22/2009 1:22am PDT

    Sounds like a clever campaign, I wish them luck
     
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  11. John Beeno Posted: 10/22/2009 7:15am PDT

    OK, makes sense to me dude!
    RT
    www.anonymous.ua.tc
     
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  12. Fizz Posted: 10/22/2009 8:02am PDT

    Thisis the best social netowrking approach out there-I love it! I own a Lincoln MKX and I love it. Any opportunities for us MKX owners?
     
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  13. Movin Posted: 10/22/2009 8:04am PDT

    Hey Sandrahecker-don't use this to hawk your insurance.
     
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  14. electronic cigarette Posted: 10/22/2009 1:30pm PDT

    I like the new fusion. It has a revamped look and good mpg. Ford is one of the only US based car manufacturers I think is doing well.
     
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