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BMW To Launch '0-Series' In 2013, Based On MINI Platform

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BMW '0-Series' from CAR magazine [via Jalopnik]

BMW '0-Series' from CAR magazine [via Jalopnik]

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If you were surprised by BMW's plans to revive the Isetta brand, this may fully blow your mind: the company is planning a new series of BMW vehicles called the "0-Series", which will be based on the third-gen MINI platform and feature front-wheel drive. The line should hit showrooms in 2013, appearing in three-door, five-door, and roadster versions. Sounds like another German automaker may be looking to compete in the growing citycar segment -- and scrambling to meet America's new emissions standards. [Jalopnik]

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Comments (2)
  1. What's that flushing sound? Oh! It's BMW brand equity going down the toilet! Buy another defunct euro brand and rebuild it, you rocket scientists! It's not like the MINI enterprise didn't pave the way.
     
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  2. BMW has to do something. It's vehicles are no longer what could be considered affordable in the US and there is now room to add a vehicle that will sell between $20 to $25,000. Plus this could provide a way to deliver fuel efficient four cylinder turbodiesel engines to the US market. This is something that it refuses to do with either the 1 or 3 Series. That six cylinder that is available for the 3 Series is pricey and only fuel efficient when compared to a conventional six cylinder engine.
     
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