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Toyota Reveals Pricing For 2010 4Runner, Land Cruiser And Venza

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2010 Toyota 4Runner

2010 Toyota 4Runner

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2009 Toyota Venza

2009 Toyota Venza

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2010 Toyota Land Cruiser

2010 Toyota Land Cruiser

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2009 Toyota Tacoma

2009 Toyota Tacoma

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Third-gen Toyota Prius test drive

Third-gen Toyota Prius test drive

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With the unveiling of the 2010 Toyota 4Runner still fresh in our minds, Toyota today released pricing for the revised SUV, starting from $27,500 for the four-cylinder SR5 4x2, a drop of $1,140 from the 2009 model's base price. Also revealed today are the prices for the 2010 Toyota Land Cruiser, Venza and price adjustments to the 2010 Prius and Tacoma.

The 4Runner's many available trim and drivetrain options make for a wide-ranging price, with the 4x4, V-6-powered Limited grade SUV going for $39,800, fully 44% above the four-pot SR5 4x2's price. The trim Toyota expects to prove most popular, the SR5 4x4 V-6, will remain exactly the same as the previous model's price at $30,915 despite an upgrade in equipment Toyota values at $1,700.

Read up on the unveiling for more details on the available trim grades, options and features of the new 2010 Toyota 4Runner.

Pricing for the 2010 Toyota Land Cruiser rises 1.9% to $65,970, reflecting an upgrade to the standard available features including USB iPod connectivity and Bluetooth wireless. Toyota's Safety Connect telematics system is also available for the first time on the 2010 Land Cruiser as an optional upgrade.

The 2010 Toyota Venza, in addition to sitting at the heart of a form factor no one can understand, starts from $26,275 this year, up about 1%, or $300 over last year's model. For the extra dosh you'll get the same USB iPod port and Bluetooth audio streaming upgrade found in the Land Cruiser. The 2010 Venza arrives at dealers in November.

Finally, the 2010 Prius and Tacoma get minor mid-year price adjustments, with the Prius range rising $400 for the Prius II, II IV and V models, pushing the entry price to $22,400. The stripped-down Prius I remains priced at $21,000 and does away with cruise control, Touch Tracer display, smark key, EV mode, and a number of other comfort and convenience features found on the Prius II including satellite radio capability, center rear armrest with cupholders and a rear heater duct.

The 2010 Tacoma rises just $175 to a $15,345 base price and up to $27,250 for the Double Cab long bed 4x4 V-6 with five-speed automatic. The new prices for the Prius kick in on October 18, while the Tacoma's price hikes don't start until November 2.

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