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Fiat Laying The Groundwork For Chrysler's European Future

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chrysler 300c srt

chrysler 300c srt

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Fiat may have concerns about its new bride's housekeeping and checkbook-balancing skills, but it's making aggressive plans for Chrysler's future in Europe, and CEO Sergio Marchionne has announced that Euro-market Chryslers will soon be manufactured at an Italian facility Fiat acquired from Bertone. Chances are good that the vehicle produced there will be the euro replacement for the Chrysler 300C, which is also going to be used as the basis of a new near-premium Lancia. So VW is designing Euro cars for Americans, and Fiat is designing American cars for Europeans? We love that kind of symmetry. [AutoNews, sub reqd]

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  1. I was pleased to see so many Chrysler products on my last trip to Italy. What impressed me most is that our hotel parked the high end cars at the entrance. There were couple of long black Mercedes, a few BMWs and there along side was a Chrysler 300. Yes in Rome a 300 is a big deal. This Fiat deal will only enhance that image and boost sales. By the way,the 300 looked right at home, it a striking car!
     
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