2010 Chevrolet Camaro Outsells Ford Mustang Again

By Richard Read

Richard Read

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Richard Read covers technology, social media, advertising, legal issues, and other auto industry topics for High Gear Media. With a background in... More

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Transormers special edition Camaro

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When comes to Detroit's Big Three, Ford is the belle of the ball these days: the company never accepted bailout dough from the U.S. government, and as a result, Ford's brand and its sales are both doing pretty well. However, one of the company's flagship models -- the Ford Mustang -- has recently been losing ground to one of its primary competitors, the Chevrolet Camaro.

In August, Ford sold 6,289 units of the 2010 Mustang, while General Motors clocked sales of the 2010 Chevy Camaro at 8,680 -- a sizable difference of 2,391 vehicles. This is the third straight month that the Camaro has beaten the Mustang on the sales floor: in June the Camaro rang up 1,958 more unit sales, and in July, 427.

In some ways, this isn't surprising. The Camaro has been generally well received in the press, and although our own reviewers have both models tied at a score of 8.4, the Camaro outperforms the Ford in some ways (e.g. base horespower, fuel efficiency).  The fact that the Camaro was front-and-center of the American public for some time thanks to the Transformers' Bumblebee didn't hurt, either.

On the other hand, a new set of ratings put out by Consumer Reports gives the 2010 Ford Mustang slightly better marks than the 2010 Camaro, not to mention the Dodge Challenger. In the study, Mustang received a "very good" road test rating of 78 points, while the Camaro also earned a "very good", but with a lower score of 71 points. The Challenger was scored at 53 points, which put it in the "good" category.

Nothing like a little friendly competition.

[egmCarTech, PRNewswire]