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GM Decides That Listening To Customers Is A Good Thing

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Fritz Henderson in a new GM marketing campaign

Fritz Henderson in a new GM marketing campaign

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General Motors may have emerged from bankruptcy relatively shiny and new, with industry favorite Bob Lutz leading its PR endeavors, but we have to admit that we're a little confused by its latest marketing move: a video touting the company's lineup and its new "Tell Fritz" feedback program. Don't misunderstand -- we think transparency and strong customer relations are great ideas (though they're unfortunately new ones for GM). However, this clip seems pretty wishy-washy. Is it supposed to be selling vehicles? Hyping access to Fritz? Or are we just meant to bask in the low-res beauty of GM's rebranding campaign? Check the clip after the jump and let us know if we're onto something, or just bitter and jaded on a Friday.

[MediaSeed via PRNewswire]

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