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GM Decides That Listening To Customers Is A Good Thing

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Fritz Henderson in a new GM marketing campaign

Fritz Henderson in a new GM marketing campaign

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General Motors may have emerged from bankruptcy relatively shiny and new, with industry favorite Bob Lutz leading its PR endeavors, but we have to admit that we're a little confused by its latest marketing move: a video touting the company's lineup and its new "Tell Fritz" feedback program. Don't misunderstand -- we think transparency and strong customer relations are great ideas (though they're unfortunately new ones for GM). However, this clip seems pretty wishy-washy. Is it supposed to be selling vehicles? Hyping access to Fritz? Or are we just meant to bask in the low-res beauty of GM's rebranding campaign? Check the clip after the jump and let us know if we're onto something, or just bitter and jaded on a Friday.

[MediaSeed via PRNewswire]

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Comments (2)
  1. This is just marketing, so maybe you're expecting something more substantive? It's low rez because they want something viral on the web, but then control the location, participants and message, giving it a painfully scripted spin. But yeah, it's Friday. At least they're not spewing over and over how "green" they are.
     
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  2. I'm a car enthusiast and I keep track of what's going on with the car industry. For about 4 years now, some of GM's vehicles have been superior vehicles to the competition. The people in the USA are only starting to find out now because GM is trying hard to rid of that bad percetion. In the rest of the world, GM has been doing very well. What's has been contributing to this false perception are the anti-GM medias and one of the biggest culprit is Consumers Report. They have been in love with Japanese cars and will always be no matter what.
     
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